KTM Parent Pierer Mobility AG Renamed To ‘Bajaj Mobility AG’ Under Indian Manufacturer’s Ownership

Austrian bike maker KTM is officially stepping into a new era under the ownership of Bajaj Auto. To signify the change, KTM parent company, Pierer Mobility AG (PMAG) has been renamed to Bajaj Mobility AG. The development comes months after the Indian two-wheeler giant acquired 100 per cent ownership of the Austrian motorcycle maker through its wholly owned subsidiary Bajaj Auto International Holdings BV (BAIH), saving the firm from bankruptcy.

BAIH purchased all 50,100 shaBres of Pierer Bajaj AG (PBAG), the holding company of KTM, from Pierer Industries AG (PIAG). This officially ends Pierer Group’s involvement in PBAG and gives Bajaj a majority stake of 74.9 per cent in PMAG. This makes PMAG, and by extension, KTM, fully owned subsidiaries of the Bajaj Group.

Also Read: Bajaj Auto Completes Full Control of KTM: What You Need to Know About the Motorcycle Acquisition

The move shouldn’t come as a surprise though, and was always part of the transition plan under Bajaj Auto’s ownership. The Indian two-wheeler maker received the regulatory approval for the acquisition in November last year. This was followed by PBAG being renamed as Bajaj Auto International Holdings AG, and PMAG to be renamed as Bajaj Mobility AG. The supervisory and management boards also underwent changes with more members of Bajaj now on the table.

The restructuring process has also led to the downsizing of 500 employees in the white-collar areas and middle management. Bajaj in a statement, said that it aims to strengthen competitiveness in the long term by reducing fixed costs, streamlining structures, focusing the product and project portfolio, and optimising the international location and management network. The company now has 3,794 employees as of December 31, 2025, down from 5,310 employees in the previous year. Furthermore, KTM has revealed it is reducing the complexity across all departments, and even removed an entire management layer to improve efficiency.

Bajaj Mobility AG will now focus on three brands - KTM, Husqvarna, and GasGas. Other projects including the bicycle brand Felt, which was sold to a consortium in November 2025, while the X-Bow performance car now stands discontinued. One of the first casualties of KTM’s bankruptcy though was MV Agusta with the partnership ending last year, while KTM no longer handles the European distribution of Chinese motorcycle maker CFMoto.

The move now makes Bajaj Auto not only the most profitable Indian two-wheeler maker, but also one of the most lucrative two-wheeler companies globally. It’ll be interesting to see how the decision pays off for Bajaj in the long run. Meanwhile, the fresh infusion will provide a new lease of life to KTM and sister brands.