Blueprint For Global Expansion
Explaining how NU_IQ is a blueprint for Mahindra's global expansion, R Velusamy, President - Automotive Business (Designate), Mahindra & Mahindra Ltd. and MD, Mahindra Electric Automobile Ltd., said: "NU_IQ is a strategic blueprint for the future of Mahindra SUVs globally. With its modular, multi-energy architecture, it gives us the flexibility to innovate across multiple top hats and powertrains whilst staying true to our SUV DNA."
"The NU_IQ SUVs, designed at our Global Design studios in Mumbai and Banbury, represent the start of a new chapter of our HEARTCORE design philosophy. They build on the central tenet that great design should create an emotional bond between people and their vehicles while re-imagining it for a new future.
"Based on the theme 'Opposites Attract', where the juxtaposition of contrasting elements creates an expressive new design language, these concepts promise to shape experiences that inspire adventure, confidence, and connection on any terrain, anywhere in the world," Pratap Bose, Chief Design & Creative Officer - Auto & Farm Sectors, Mahindra & Mahindra Ltd., said in a statement.
The NU_IQ platform strategy aligns with Mahindra's objective to make high-end SUV features accessible to larger consumer bases domestically while building competitive advantage in global luxury vehicle segments, particularly in left-hand drive regions where the company seeks expanded market share.
"NU_IQ blends innovation, global design and advanced technology to disrupt the white spaces in the automotive industry in India and internationally across Right-and-Left-Hand-Drive markets. The four concepts we are showcasing here offer a bold preview of what's to come. They usher in a new no-compromise era of mobility and give freedom a new meaning," Nalinikanth Gollagunta, CEO - Automotive Division, Mahindra & Mahindra Ltd. and Executive Director, Mahindra Electric Automobile Ltd., said.
