Aakash Minda, Executive Director, Minda Corporation Ltd, won the auction.
Share Post
Aakash Minda, Executive Director, Minda Corporation Ltd, won the auction.
What do you do when you already own the first-ever Mahindra Thar to be produced? You place the highest bid on the Thar Roxx with ‘VIN 001’ and win the 5-door version. That's exactly what Aakash Minda, Executive Director, Minda Corporation Ltd, did when Mahindra Automotive put the first-ever Thar Roxx up for auction.
Minda placed a bid of ₹1.31 crore on the first Thar Roxx with ‘VIN 001’. He chose the Nebula Blue colour option for the Thar Roxx AX7L diesel automatic 4x4 variant. Minda also paid ₹1.11 crore for the first-ever 3-door Thar back in 2020. The auction for the Thar Roxx, which was held on September 15-16, saw nearly 11,000 entries.
The proceeds from the auction for the Thar Roxx will be donated to the Naandi Foundation, one of the four not-for-profit organisations participating in the auction. Furthermore, Mahindra matched the winning bid and doubled the donation. Proceeds from the auction of the Thar in 2020 were donated to the Swades Foundation, and then, too, Mahindra matched the bid and doubled the donation.
The Thar Roxx was launched in India on August 15, 2024, and is priced between ₹12.99 - 22.49 lakh (ex-showroom, India). The Thar Roxx has been a highly anticipated model from Mahindra and to know how it stacks in the compact SUV space, watch the video below.
Tata Motors Signs 100 Magna EV Coach Agreement with UBS Unit
Pratik Rakshit 2 Aug, 2025, 7:12 AM IST
Tesla’s First Supercharger Location to Open in Mumbai on Aug 4: Check Costs Here
Jamshed Avari 1 Aug, 2025, 2:51 PM IST
Upcoming Cars, SUVs Launching In India In August 2025
Satvik Khare 1 Aug, 2025, 12:59 PM IST
Auto Sales July 2025: Hyundai Reports 60,073 Units Sold; SUVs Account For 72%
Pratik Rakshit 1 Aug, 2025, 12:20 PM IST
Auto Sales July 2025: Kia India Reports 8% Year-on-Year Growth
Satvik Khare 1 Aug, 2025, 12:12 PM IST
Looking for a new car?
We promise the best car deals and earliest delivery!