Maruti Suzuki Alto Records 45 Lakh Sales Milestone

Maruti Suzuki's Alto has achieved a significant milestone, becoming the highest-selling car in India with an owner base of over 45 lakh individuals. Over the course of two decades, Alto has maintained its presence in the industry, continuously adapting to cater to the evolving demands of the consumers. This achievement is attributed to the model's consistent innovation and resonance with buyers across the entry hatchback category.

The Alto's features have contributed to its popularity, including electronic power steering, front power windows, Auto Gear Shift (AGS) option, Dual Airbags, and Anti-lock Braking System (ABS). Additionally, its availability with a factory-fitted CNG system has further broadened its appeal to the market.

Shashank Srivastava, Senior Executive Officer of Marketing & Sales at Maruti Suzuki India Limited, said, “Over the past 20 years, the Alto brand has forged a profound emotional bond with our customers. The achievement of this milestone, with 45 lakh customers, is a testament to the unswerving support and trust our customers have bestowed upon us.”

The all-new Alto K10, built on the Alto's legacy, offers modern styling, increased interior space, and enhanced comfort. Its popularity spans young customers, first-time car buyers, and various segments of the market. The model's reputation for reliability, fuel efficiency, and performance continues to contribute to its market presence.

The Alto was introduced in the year 2000 and quickly gained traction, claiming the title of India's highest-selling car by 2004. The current version, the All-New Alto K10, boasts a next-gen K-Series 1.0L Dual Jet, Dual VVT engine, delivers maneuverability with a 4.5-meter turning radius, and incorporates the SmartPlay Studio infotainment system.

Maruti Suzuki's Alto has reached a significant milestone within the Indian automobile sector, marked by its continuous evolution and responsiveness to market needs. The path ahead for the brand will inevitably be shaped by its established heritage and its capacity to resonate with a wide array of customers.