MINI India Introduces MINISCAPE Driving Experience Programme

MINI India has introduced a new weekend driving experience called MINISCAPE. The brand says it will exclusively be available for MINI customers. Organised through the brand’s dealerships in the country, and registrations are already underway. 

MINISCAPE will take customers across carefully chosen locations. MINI says each experience has been chosen to cater to the different needs of the customers. Furthermore, the experiences will include a combination of accommodations, entertainment and different cuisines. The drive experience will begin and end at a single location and a detailed route map will also be provided. 

There are nine MINI dealerships in India currently – Delhi NCR, Pune, Kochi, Ahmedabad, Mumbai, Chandigarh, Chennai, Hyderabad and Bengaluru. 

However, MINI is not the only manufacturer that offers driving experiences to its customers in India. JSW MG Motor India organises the MG Drive through its MG Car Club in four parts of the country. Similarly, Mercedes-AMG and Porsche India also organise a special driving experience around various tracks in the country. On the other hand, Land Rover has a Defender Journeys programme that takes Defender owners to different off-roading locations in India like the Thar desert, the Himalayas and the Western Ghats.