Ola Electric Deploys 250-Member Team to Clear Service Backlogs

Ola Electric has launched a major service overhaul, setting up a 250-strong rapid-response unit nationwide to tackle its after-sales backlog and stabilise customer assistance, news agency PTI has reported. The unit consists of technicians and operational experts supervised by the core leadership team, tasked with eliminating outstanding repairs and enhancing spare-part accessibility for the firm's rapidly expanding electric scooter fleet.

"The company's Hyperservice initiative is aimed at fundamentally transforming how electric two-wheelers are serviced in India. The company has nearly cleared service backlogs in Bangalore under this initiative, and will replicate this framework in other cities across the country," said a source involved in this service effort, on condition of anonymity, the report added.

The recently mobilised taskforce has been liaising extensively with service facilities, supported by real-time communication platforms to tackle all manner of hold-ups ranging from battery replacements to routine repairs, the source stated.

As per Ola Electric founder Bhavish Aggarwal's social media posts, he has also been involved in these efforts on the ground.

Ola's service infrastructure has faced mounting pressure since scooter deliveries soared in 2023, resulting in extended waiting periods and unpredictable spare-part provision.

The firm's current drive seeks to reverse that trajectory by combining immediate operational remedies with longer-term structural modifications.

A key element of this transition is the recently introduced PAN-India In-App service appointment and genuine parts store on the Ola app and website, enabling customers to directly purchase frequently required components, bypassing traditional bottlenecks at service centres.

The report quoted sources and added, internal targets have been set to dramatically reduce wait times as the company works to rebuild confidence and strengthen its position in India's competitive EV market.