Ola Electric’s sales had dipped in February.
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Ola Electric’s sales had dipped in February.
Ola Electric has experienced a dramatic recovery in daily vehicle registrations, reaching 860 units by March 10, 2025. The company had previously informed investors about the expected February decrease in registrations on the Vahan portal. This drop was due to ongoing negotiations with its registration agencies. Ola Electric wants to register all new vehicles in house, which was till now done by Rosmerta Digital Services Private Limited and Shimnit India Private Limited, to cut costs and improve registration efficiency.
This registration rebound comes at a crucial time for the Bengaluru-based manufacturer. Ola's market share has decreased from 52 per cent in April 2024 to roughly 25 per cent in February 2025 as competition increases from traditional automotive companies like TVS and Bajaj. These established manufacturers have expanded their product lines and service networks while Ola continues to invest heavily in manufacturing capacity and a lithium-ion cell facility.
(Also Read: Ola Expects EBITDA To Breakeven By Q1 Of FY26)
Ola has also faced pressure from both investors and customers following its IPO in August 2024. Despite the stock price falling below ₹100 in late 2024, CEO, Bhavish Aggarwal remains optimistic about the company's future, highlighting upcoming product launches including the Gen 3 scooter portfolio and the affordable S1Z and Gig models planned for April 2025. The current daily registration rate of 860 units suggests monthly registrations of less than 30,000 units, indicating Ola still has work to do before regaining its former market position.
While this recovery is promising, Ola still faces strong competition from established players like Bajaj Auto and TVS Motor Company, who have been quickly gaining ground in the electric two-wheeler market.
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