
The new campaign also aligns with Ola Electric’s broader strategy of building a vertically integrated EV ecosystem.

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The new campaign also aligns with Ola Electric’s broader strategy of building a vertically integrated EV ecosystem.
Ola Electric has announced a new campaign called #EndICEAge, positioning it as a major step toward accelerating the shift to electric mobility in India. The initiative combines aggressive pricing, ownership assurances, and expanded product benefits to make electric vehicles more accessible to a wider audience.
As part of the campaign, select models such as the Ola Gen 3 S1 X (2 kWh) and Roadster X (2.5 kWh) are being offered at a starting price of ₹49,999. In addition, the company is extending benefits of up to ₹50,000 across its portfolio. The catch here though is that the offers are valid only until 31 March 2026.
The pricing strategy appears to be a clear attempt to position electric two-wheelers as a practical alternative to petrol scooters and motorcycles. With fuel prices remaining volatile, Ola Electric is betting on affordability to drive faster adoption, especially among cost-conscious buyers.
A key part of the campaign is centred around improving the ownership experience. Ola Electric has introduced what it calls a “Service Trust Guarantee,” under which customers will receive complimentary Ola cab vouchers if service delays exceed the promised timeframe.
Additionally, the company has rolled out a Buyback Guarantee, offering up to 60 percent of the vehicle’s value in the future. This is aimed at reducing concerns around resale value and long-term ownership. An 8-year extended warranty has also been made standard across its scooter and motorcycle range, further strengthening customer confidence.
Ola’s electric lineup focuses heavily on performance and usable range. Its scooters are claimed to deliver up to 320 km on a single charge, while the motorcycles stretch that figure to as much as 500 km. Acceleration is brisk too, with 0–40 kmph coming up in about 2.1 seconds, and the top speed goes up to 141 kmph. The inclusion of MoveOS 5 means riders continue to get over-the-air updates, so features and performance can evolve over time rather than staying fixed.
Also READ: Ola Electric Starts Deliveries of Home Battery Storage System
At present, Ola Electric offers a fairly wide portfolio spanning the Gen 3 S1 scooter range and the Roadster X motorcycles. On the premium side, the S1 Gen 3 lineup includes the S1 Pro+ in 5.2 kWh and 4 kWh variants, along with the S1 Pro offered in 4 kWh and 3 kWh options. These are priced at ₹1,44,999, ₹1,24,999, ₹1,14,999 and ₹1,02,499, (all ex-showroom) respectively.
For buyers looking at more accessible options, the range also includes the Gen 3 S1 X+ with a 4 kWh battery, alongside the S1 X available in 2 kWh, 3 kWh and 4 kWh versions. Pricing for these stands at ₹1,02,499, ₹49,999, ₹81,499 and ₹97,499, (all ex-showroom) depending on the variant.
The motorcycle portfolio follows a similar spread. The Roadster X+ comes in 4.5 kWh and 9.1 kWh configurations, priced at ₹1,09,999 and ₹1,89,999. Meanwhile, the Roadster X is offered with 2.5 kWh, 3.5 kWh and 4.5 kWh battery packs, with prices set at ₹49,999, ₹92,999 and ₹99,999, (all ex-showroom) respectively.
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