Polestar Opens Dedicated Design Studio In Gothenburg

Polestar has inaugurated its new design studio in Gothenburg, Sweden. The dedicated facility provides a specialist home for up to 120 design team members, led by Maximilian Missoni, in an environment that combines modernist architecture with the brand’s clean, minimalistic Scandinavian aesthetics. The new facility includes a specialist showroom area, clay working station, material and colour lab, auditorium and multiple digital studio spaces, management offices, VR rooms and meeting spaces.

Maximilian Missoni, Polestar’s Head of Design, said, “In today’s age of advanced product design it’s quite easy to display emotions like aggression and sportiness in a car. But try conveying intelligence in design – it’s not so easy. This is something we have spent a lot of time considering, to express the leading technology and sophistication of Polestar 3. It is distilled to the essence of an SUV but at the same time clearly shows a step into a new era.”

The same attention to detail paid to the building runs through Polestar 3. Aerodynamics were key to shaping the SUV for the electric age. The overall design, with its powerful and wide stance, and low, sweeping roofline, is introduced by the SmartZone and front aero wing. Signifying the shift from ‘breathing to seeing’ as the age of electrification intensifies, Polestar 3 also presented designers with a challenge – to impart a sense of intelligence.