Royal Enfield 350 cc Bikes Now Available On Flipkart

In an effort to make the purchase of a Royal Enfield motorcycle easier, the iconic Indian manufacturer announced that its bikes will be now available for sale on Flipkart. Based on this partnership, the entire 350 cc portfolio of Royal Enfield bikes including the Bullet 350, Classic 350, Hunter 350, Goan Classic 350 and the new Meteor 350 will be available on sale on Flipkart starting September 22, which is also the date the revised GST prices for these machines will come into effect. Apart from making the purchase more convenient, buyers can also avail many flexible payment options on the website. So while Royal Enfield scale models were on sale on Flipkart for many years, now one can purchase an actual motorcycle. 

Commenting on the partnership with Flipkart, B. Govindarajan, Managing Director - Eicher Motors Ltd., & CEO - Royal Enfield, said, “At Royal Enfield, our mission has always been to make the pure motorcycling experience accessible to more riders. Partnering with Flipkart allows us to meet today’s digital-first customers where they are requiring a simple, convenient way to explore and purchase their motorcycles online. Currently available in five cities, and more coming soon, we are providing flexibility & convenience in the purchase journey, while ensuring the final handover through our authorised dealer partners keeps the experience personal, seamless, and true to Royal Enfield. This is yet another step forward in making the joy of owning a Royal Enfield motorcycle more accessible to every enthusiast.”

However we would like to point out that customers can only buy Royal Enfield bikes on Flipkart in only five cities - Bengaluru, Gurugram, Kolkata, Lucknow and Mumbai. More cities are expected to be added in the near future and the company added that delivery and after-sales support will be handled by the authorised dealers in the above city. While the above is a good initiative, its real impact would have been felt in towns and villages where Royal Enfield doesn’t have any dealership presence and the above would have presented an opportunity for prospective buyers to purchase a RE bike online.