Royal Enfield Launches Exclusive Women Riding Gear Range

Barely days after launching its first flagship apparel store in Pune, Royal Enfield has now introduced a new range of lifestyle apparel and riding gears exclusively for women. Launched as part of the brand’s “She Rides Her Way” campaign, this new range of riding gear includes all-weather riding jackets, mesh riding jackets, half-face and full-face helmets. 

Beyond riding gears, Royal Enfield has also launched a bunch of women-exclusive apparels that include  bomber jackets, denim jackets, riding denims, leather jackets, t-shirts, vests, sweatshirts, reflective puffer jackets, waist high, and thigh bags as well. Prices for all of which start from just ₹900. 

As for the riding gears check out the table below:

Royal Enfield’s initiative for a women’s riding gear is quite commendable. Especially given that current options in the market are not apt for women, which inevitably leads to compromise with gears that are focused towards men, the newly introduced options will not only provide women with proper gear but also help make their rides safer.

Speaking on the occasion of this launch, Yadvinder Singh Guleria, Chief Commercial Officer at Royal Enfield, said, “With the launch of our Women’s Wear Collection, we aim to inspire a new generation of women to embrace their passion for motorcycling and adventure with confidence, while creating a supportive and inspiring community where women can connect, express their freedom, share their passion, and encourage fellow women riders to join the ride. The collection on offer is more than just riding gear - it is a statement of freedom, self-expression, and inclusivity. We are excited to invite women riders and enthusiasts to check out the collection which not only meets their functional needs but also reflects their unique style and spirit.”