Royal Enfield Launches Reown, Its Pre-Owned Motorcycle Business

Royal Enfield has entered the pre-owned motorcycle market with Reown. This company-operated initiative aims to change the experience of buying and selling existing Royal Enfield motorcycles, allowing its customers a chance to seamless upgrade within the ranks as well.

Commenting about the launch of RE-OWN, Royal Enfield CEO, B Govindarajan said, “We see Reown as an initiative to address the issue of accessibility and trust that customers have when purchasing pre-owned Royal Enfield motorcycles. With our wide retail network, and an even wider ecosystem of Enfield collectors and workshops, we have the ability to bring together an array of pre-owned Royal Enfield motorcycles to aspiring riders, ensure thorough checks on the motorcycle for quality and to guarantee and assurance by the brand. We believe this initiative will usher in a new set of customers into Royal Enfield’s class-leading motorcycle line-up, and into our world of Pure Motorcycling.”

Reown serves as a comprehensive solution, providing a seamless experience for both existing and prospective customers. The initiative covers a wide range of services, facilitating the purchase or sale of pre-owned Royal Enfield motorcycles and enabling exchanges for individuals seeking to upgrade to a new Royal Enfield.

Initially, it will be launched in major cities such as Delhi, Mumbai, Kolkata, Bangalore, and Chennai. Reown provides access to its pre-owned motorcycle solutions.

Every pre-owned Royal Enfield motorcycle listed on Reown will undergo a 200+ point technical and mechanical check. It will be refurbished with genuine motorcycle parts at authorised Royal Enfield service centres, ensuring quality standards.

Pre-owned motorcycles will come with a brand warranty and two free services, offering buyers peace of mind. Sellers through Reown are entitled to loyalty benefits worth ₹ 5000 of Genuine Motorcycle Accessories on their next Royal Enfield purchase.

Royal Enfield has formed partnerships with HDFC & IDFC for finance options, Adroit Auto for doorstep motorcycle evaluation, Shriram group for upgrades from other two-wheeler brands, and OLX for easy discovery of certified pre-owned Royal Enfield motorcycles.