Royal Enfield reported a 7 per cent year-on-year increase in total sales to 1,33,442 motorcycles in October 2026, compared with 1,24,951 units in the corresponding month last year. The growth was driven by a 47 per cent jump in exports. Domestic sales increased 4 per cent.
The company sold 1,21,527 motorcycles in the domestic market during October, up from 1,16,844 units a year earlier. Exports rose to 11,915 units from 8,107 units in October 2025.
Royal Enfield also reported its highest-ever festive-season sales, selling 2,67,400 motorcycles across September and October. The company said the two-month sales volume exceeded its total sales during the entire festive season last year.
Also read: Royal Enfield Classic 650 125th Anniversary Hypershift Edition Launched at ₹ 4.25 Lakh
Royal Enfield Sales Rise 18% In April-October
Royal Enfield recorded an 18 per cent increase in total sales during the April-October period of FY27, with volumes rising to 8,42,538 motorcycles from 7,16,854 units in the corresponding period last year.
Domestic sales grew 20 per cent to 7,63,548 units during the seven-month period, compared with 6,38,326 units a year earlier. Exports, meanwhile, increased marginally by 1 per cent to 78,990 units from 78,528 units.
According to B Govindarajan, Managing Director of Eicher Motors and CEO of Royal Enfield, the company was ramping up production to meet festive demand. He attributed the performance to demand across its product portfolio, including the Classic 350 and Himalayan 440.
“It has been an exceptional festive season for us at Royal Enfield. Riders across the country continue to choose our brand and motorcycles, making this our best-ever festive performance. The strong response across our portfolio - from iconic favourites like the Classic 350 to new additions like the Himalayan 440 - reflects the enduring bond we share with our riding community," Govindarajan said.
Royal Enfield's electric mobility brand, Flying Flea, expanded its retail operations to Hyderabad and Pune. The brand entered Hyderabad with one company-operated store and three additional outlets, followed by the establishment of 10 sales and service touchpoints in Pune.
In a separate development, the company's limited-edition 125th Anniversary Hypershift Classic 650 sold out in India in less than 360 seconds. The India allocation was limited to 125 units.
