
The companies say their current crop of smartphones sold in India are not equipped to support ATSC 3.0.
Share Post

The companies say their current crop of smartphones sold in India are not equipped to support ATSC 3.0.
Major smartphone makers, including Samsung and Qualcomm, have opposed India's plan to mandate that all smartphones support technology to enable live TV broadcasts directly on devices.
In letters to India's Ministry of Communications reviewed by Reuters, Samsung, Qualcomm, Ericsson, and Nokia have argued that supporting the proposed ATSC 3.0 technology would require significant hardware changes that could increase costs by $30 per device. They say it could also negatively impact battery life and cellular reception.
The companies say their current crop of smartphones sold in India are not equipped to support ATSC 3.0, which allows precise geo-locating of TV signals and provides high-quality video. Adding compatibility would require more components, raising costs.
The proposal is part of India's efforts to ease congestion on telecom networks resulting from growing video consumption. However, the technology has seen limited adoption globally.
The India Cellular and Electronics Association, which represents Apple, Xiaomi and other smartphone makers, also privately opposed the move in a letter dated October 16. It argued that no major manufacturer currently supports ATSC 3.0.
BMW Announces M5 Touring, M2 Coupé, M3 Sedan, M4 Competition & M5 Sedan 100 Jahre Nürburgring Editions For India
Sameer Fayaz Contractor 1 Oct, 2026, 1:28 PM IST
Honda Motorcycle & Scooter India Sells 7.06 Lakh Units in September 2026, 34.40 Lakh in H1 FY27
Acko Drive Team 1 Oct, 2026, 1:25 PM IST
Nissan's Domestic Wholesales Double in September, Exports Remain Majority Share
Acko Drive Team 1 Oct, 2026, 11:59 AM IST
Kia India Posts Record September Sales on SUV, EV Demand
Acko Drive Team 1 Oct, 2026, 11:52 AM IST
Honda Recalls 96 Rebel 500 Units In India Over Loose Handle-Lock Screw
Ameya Naik 1 Oct, 2026, 11:40 AM IST
Looking for a new car?
We promise the best car deals and earliest delivery!
