Swaraj Launches New Range of Tractors in India

Swaraj Tractors, which is a part of Mahindra Group, has launched their new range of tractors in India. Prices range between Rs 6.95 lakh and 9.95 lakh (ex-showroom). This includes the 843 XM, 744 FE, 855 FE, 744 XT and 742 XT models. These tractors belong to the 39 to 49 bhp (40 to 50 hp) tractor segment. Swaraj is offering these newly launched tractors with a 6-year/6000 hour warranty.

Hemant Sikka, President, Farm Equipment Sector, M&M Ltd., commented, "Swaraj brand's resonance in the hearts of Indian farmers is a source of immense pride. Through this new Tractor range, we're offering latest features and technology to elevate mechanization in Indian agriculture and empower farmers to achieve higher yields and reduce effort, fostering growth and prosperity."

Harish Chavan, CEO, Swaraj Division, M&M Ltd., said, "With this new tractor range, we're steering the brand into the future, by enhancing its core of Power, Reliability and making it ready for future agriculture mechanisation needs. Beyond performance, this new range emphasizes comfort, versatility for emerging applications and broader customer appeal with its contemporary but authentic styling.

Swaraj’s journey began back in 1974, and the company has since catered to more than 20 lakh customers. Infact, the homegrown tractor manufacturer has announced that legendary Indian cricket M.S. Dhoni is not only a customer but also a brand ambassador in the company’s new marketing campaign.

Moreover, Swaraj’s new range of tractors come with higher cubic capacity and torquer engines than before. The hydraulic lift capacity has also been enhanced along with comfort for the side shift, IPTO, and easy hitch features. The engines themselves are claimed to be more reliable with a 400-service interval along with sturdier front axle and transmission.