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Tata Motors Plans 500 km+ EVs and Price Parity by 2030: What It Means for Buyers

Published on 9 Jun, 2025, 12:36 PM IST
Updated on 9 Jun, 2025, 12:37 PM IST
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Pratik Rakshit
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The company aims to launch a new generation of native electric vehicles that deliver over 500 kms of range.

Tata Motors is setting the stage for a more mature, scalable, and consumer-focused electric vehicle (EV) ecosystem in India, with its latest long-term EV strategy outlined during the June 2025 Investors Meet. The company aims to launch a new generation of native electric vehicles that deliver over 500 kms of range, while working toward price parity with internal combustion engine (ICE) vehicles before the end of the decade.

WEB.jpgBest-Concept-Car---Tata-Avinya-X-3.jpg
The Avinya brand will be a sub-brand under the company's EV portolfio catering to premium EVs.

This strategy reflects Tata’s commitment to addressing the three primary concerns voiced by EV buyers in India: range anxiety, affordability, and charging infrastructure. Through technological improvements, increased local sourcing, and new architecture development, Tata Motors intends to mainstream EV adoption well beyond the early adopter phase.

A core pillar of Tata’s EV strategy is the shift from adapted ICE platforms to native EV architectures. These platforms—such as the already previewed Gen 2 and Gen 3 EV skateboards—will be designed from the ground up to accommodate large battery packs, dual motors for all-wheel drive configurations, and improved aerodynamics for higher range and better performance.

Also Read: Tata Motors To Launch 7 New Nameplates, 23 Product Refreshes Across Its PV, EV And CV Range By FY2030

According to the company, the upcoming native EVs will offer driving ranges exceeding 500 km, making them practical for both urban and intercity usage. This development is especially crucial in India, where inconsistent charging infrastructure still limits the perception of EVs as reliable long-distance vehicles.

Tata Sierra EV Concept
The Sierra EV is the next big EV launch from the company.

One of Tata Motors’ most consumer-centric goals is achieving price parity between EVs and ICE vehicles. The company believes this milestone can be reached by FY2030, driven by a combination of higher localisation, declining battery costs, and economies of scale.

Currently, battery packs account for up to 40% of the cost of an electric car. By localising battery assembly and tapping into domestic cell manufacturing initiatives like the government’s PLI (Production Linked Incentive) schemes, Tata expects significant cost reductions over the next five years. The company is also collaborating with Tata Group companies—such as Tata AutoComp and Tata Power—to streamline supply chains and enhance cost efficiency across the EV ecosystem.

Tata Motors plans to expand its EV lineup from compact city cars like the Tiago EV and Tigor EV to more premium and performance-focused models. Launches include the Harrier EV, Sierra EV, and new SUV-crossover EVs based on the Gen 2/Gen 3 platforms. The goal is to offer EVs across multiple body styles and price points—from ₹10 lakh to over ₹30 lakh—giving consumers broader choices.

Also Read: Tata Motors Strengthens Position In Commercial Vehicle Segment with 53.9% HCV Market Share

With this broader portfolio, Tata also intends to improve resale value for EVs, an issue that has long impacted buyer confidence. Native EVs with longer ranges, better tech integration, and longer-lasting batteries could help reduce depreciation concerns, especially in the used-car market.

Tata Motors is working closely with Tata Power and other partners to expand India's public and semi-public charging infrastructure. Efforts include high-speed DC charging stations along highways, smart charging solutions in urban areas, and home charging packages bundled with EV purchases. The company is also investing in digital platforms to support real-time charging station mapping, battery diagnostics, over-the-air (OTA) software updates, and connected services to help users better manage their EVs.

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Tata Motors Plans 500 km+ EVs and Price Parity by 2030: What It Means for Buyers