TVS Motor Company has launched the Apache RTR 180 in Kenya. The Hosur-based bike manufacturer has associated with its long-standing distribution partner in Africa – Car & General – for this venture. The introduction of the Apache nameplate in Kenya marks a major milestone for the Indian bikemaker.
The naked bike will be available across 12 Car & General dealerships in Kenya at a price of KES 269,990 (approx. ₹1.85 lakh). It will be offered in four colour schemes including Pearl White, Matte Blue, Gloss Black and Matte Grey. Part of the company’s “Track to Road” philosophy, TVS has sold over 6.5 million units of Apache in over 60 countries.
Commenting on the launch, Peyman Kargar, President – International Business, TVS Motor Company, said, “Kenya is central to TVSM’s continental ambitions, given its role as a regional commercial hub and its influence on motorcycle culture across East Africa. The nation’s growing community of discerning riders and evolving urban infrastructure makes it the ideal market for the Apache’s debut.”