TVS Set To Enter Europe, Joins Hands With Emil Frey For Operations

TVS Motor Company has partnered with Emil Frey to start its business in Europe. This collaboration will begin in France, where a variety of TVS Motor products, including ICE and electric models, will be available in the market from January 2024.

Emil Frey, a notable entity within the European automotive sector, has initiated collaborations to establish distribution networks in select European Union (EU) markets. The primary goal is to target countries with a substantial demand for two-wheelers in the European Union. This aligns with the broader goal of expanding and optimising market presence for TVS within the European automotive landscape.

The European lineup will feature TVS models such as the Jupiter 125, TVS NTorq 125, Raider, iQube S, X, Ronin, Apache RR 310, and the Apache RTR 310.

Sudarshan Venu, Managing Director, TVS Motor Company, expressed the significance of the alliance, stating, “This strategic alliance with Emil Frey is a crucial step in our global expansion strategy. Europe will be a key market for us, and through this partnership, we aim to bring our cutting-edge products closer to European customers. In having a partner like Emil Frey, there is a coming together of two century old, pedigreed organisations, both driven by shared values of responsible and sustainable mobility and customer service. Together, we are excited to serve customers and two-wheeler aficionados in Europe and look forward to a successful partnership.”