Xiaomi YU7: Ferrari-Inspired Design Sparks Controversy in China

The recent unveiling of the Xiaomi YU7 electric SUV has reignited debates over design originality in China’s car industry. 

The YU7’s emerald green hue, inspired by Colombian emeralds, bears a striking resemblance to Ferrari’s Purosangue SUV in Verde Dora green, prompting netizens to dub it the “Ferrari Mi.” 

This follows similar criticism of Xiaomi’s SU7 sedan, which was likened to Porsche’s Tayca. This highlights a recurring issue of perceived imitation in Chinese automotive design. 

Funnily enough, this controversy has unexpectedly boosted Ferrari’s visibility in China, with the Purosangue ranking high in online popularity.

Pattern of Design Disputes

The YU7’s launch reflects a broader trend in China’s automobile sector, where brands have been historically accused of copying global players. 

Ai Tiecheng, former Onvo CEO, recently sparked debate on Weibo, urging support for originality without directly naming Xiaomi. His comments echo sentiments from industry observers who argue that reliance on imitation could hinder long-term innovation. 

However, this is not limited to just China. Similar controversies have surfaced with carmakers from Japan, such as Toyota’s Crown Sport, nicknamed the “Japanese Ferrari” for its styling, and comparisons between Ferrari’s Purosangue and Mazda’s CX-4. 

And then there’s the Mahindra Thar and Thar Roxx from India, which are quite similar to the Jeep Wrangler.

Market Impact and Xiaomi’s Response

Despite the criticism, the Xiaomi SU7 sports sedan achieved remarkable success, delivering over 258,000 units and outperforming Tesla’s Model 3 in China’s premium EV market. 

The YU7, with its advanced HyperVision display and competitive specs, aims to challenge Tesla’s Model Y. Xiaomi’s CEO, Lei Jun, dismissed the 199,000 yuan price rumour, with official pricing set for July 2025. 

While the “Ferrari Mi” label may fuel debate, it has undeniably amplified interest in Xiaomi’s latest offering.

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