It has been spoken of for some time now, about how Honda has missed many opportunities in India. The arrival of the Honda Elevate takes square aim at that criticism. And with this car, Honda finally credibly jumps into the hottest segment in our market. I say credibly because there was that half-hearted and inadequate attempt before with the BR-V, remember?

I am in India’s City of Lakes Udaipur, to test the new Honda Elevate compact SUV. It is here to fight the Kia Seltos, Hyundai Creta, Volkswagen Taigun, Skoda Kushaq, Maruti Suzuki Grand Vitara, Toyota Urban Cruiser HyRyder, MG Astor, and the soon to market Citroen C3 Aircross. And for Honda the Elevate is more than just another SUV, or a new model. It’s make or break time, literally!













