The festive season in India begins in October and lasts till December, and Diwali—the festival of lights—is one of the widely celebrated festivals in the country. Diwali is considered auspicious and an ideal occasion for new beginnings and purchases, especially cars. That’s the reason why people prefer to bring home a new car during the festival of lights. But is it a good idea to buy a car during Diwali? Read on as we address this question in the below sections.
Car manufacturers also come up with exciting Diwali offers on cars and discounts to push sales during the festive season to make things even better. But the question here is, is Diwali an ideal time to bring home a new car? The answer depends on each individual’s preferences. However, Diwali is one of the best times to purchase your new vehicle, and there are many reasons for it which we will be discussing in the following section.
Below are the key reasons to buy a car during Diwali:
Discounts and offers: One of the main reasons to purchase a new car during Diwali is the attractive discounts and offers. Manufacturers and dealers come up with exciting Diwali offer on cars that you may not get during other days. Hence, you can benefit from the Diwali discount on cars if you opt to buy a new vehicle during the festival of lights.
Cashback and gifts: Apart from discounts, car dealers/manufacturers also curate cashback offers to encourage the purchase of a new vehicle during Diwali. You may also participate in lucky draw contests, and scratch card contests held by dealers and win exciting gifts on your purchase.
Free accessories: Manufacturers and dealers also offer free accessories as part of the Diwali offer. Accessories such as wheel covers, seat covers, car cover, tool kit, etc., may be provided free of cost when you purchase a car during Diwali.
Good time to exchange your old car: If you plan to exchange your old car and get a new car, Diwali is an ideal time. You may get a good exchange bonus during the festive season, and that can save you a lot of money while buying your new car.
You may get free car insurance: You may also benefit from free car insurance if you purchase a car during Diwali. However, it completely depends on the dealership. If the dealership offers free car insurance as part of the Diwali offer package, you can save on insurance costs. Do ask the dealer about such offers if you are purchasing a four-wheeler during the festive season.
Attractive interest rates on car loans: If you plan to buy the car on loan, it’s better to plan your purchase during festivals such as Diwali. Car dealers often partner with banks to offer attractive interest rates on car loans. You may also get other benefits, such as a reduced amount of down payment if you apply for a car loan during such auspicious occasions.
Zero processing fee on car loan: When you apply for a car loan during Diwali season, the chances are that you may get a waiver on the processing fee. Most dealers who partner with banks for car loans offer this benefit to the buyers.
Here are the benefits of purchasing a new car during the Diwali season.
Auspicious time to bring a new car home: The festive season, especially Diwali, is considered an auspicious time for new beginnings or purchases. Hence, buying a new car during Diwali brings positive energy and happiness. Positive sentiment is one of the most significant benefits of investing your hard-earned money in a car during the festive season.
New options in the market: Car manufacturers choose the festive season to introduce new models. Hence, you will have new models to choose from if you plan your purchase during festivals such as Diwali. New cars come with new features, and you can also avail of attractive new launch offers.
Lower waiting period: With the festive season comes the rapid acceleration in car sales. To cope up with the demand, car manufacturers push the production to its maximum capacity. That’s because buyers expect their cars to be delivered during the auspicious days.
So, the waiting period will be lower during festive seasons. However, some popular models may still command the same waiting period even during special occasions such as Diwali.
Generally speaking, there is no wrong time to buy a car. But the equation changes a bit if you are looking for some significant discounts on your car purchase. Typically, the festive season is considered the best time to benefit from brand/dealer discount offers. But there are a few disadvantages of buying a car during the Diwali festive season. Below are some of the disadvantages of buying a car during Diwali.
There are no significant discounts on popular models: Generally, carmakers and dealers come up with Diwali offers on low-selling and expensive models. The popular models are already in demand, and hence, don’t expect any significant discounts during the festive season.
Lower discounts compared to year-end offers: Yes, year-end is the best time to buy a car if you are not in a hurry. In December, the carmakers are clearing the stocks before the launch of new models. Hence, you are likely to strike a good deal along with a host of freebies like accessories, etc. You are unlikely to find such high discounts during the Diwali season.
Also, read: ACKO Drive Online Car Buying Process
Yes, the festive season is one of the best times of the year to buy your new car. Festivals like Diwali hold a sentimental value and bring positive energy. Hence, it is an auspicious occasion to drive home a new car. On top of that, you may also get exciting deals and Diwali offers on cars.
However, if you want to get the most out of brand/dealer discounts, it’s better to wait till December. Year-end discounts are higher when compared to Diwali discounts. So, if you are willing to wait, you can reap the benefits of higher discounts.
Here are some of the frequently asked questions related to Diwali offers on cars.
Generally, high-end or expensive cars and low-selling models command high discounts during the Diwali season. The popular models in high demand do not get significant discounts. So, if you are planning to buy any expensive or low-selling model, you can plan the purchase during Diwali.Should I wait till December to buy my new car, or is Diwali the best time to buy it?
If you can wait, it’s better to plan the purchase for December. Manufacturers and dealers will be looking to clear the stocks by year-end. So, you can expect huge discounts and additional offers in December, which you may not get during Diwali. So, keep an eye out for such discount offers, and if you find a good deal, go ahead and purchase the car during Diwali. Else, waiting till December makes a lot of sense.Is it a good idea to exchange my old car during Diwali?
Yes, the Diwali season is a good time to exchange your old car when purchasing a new vehicle. Dealers may offer you a higher exchange bonus due to the festive season. So, you may get the best value for your used car.
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