The automaker has been expanding footprint in the SUV category, on the back of a broad portfolio and sustained consumer interest in the segment.

Speaking with Acko Drive at the launch, Nalinikanth Golagunta, CEO - Automotive Business, Mahindra, said that the company waited a year to launch the XUV 3XO EV, gauging market demand.

Jain previously held the role of CEO and Board Member at Shaman Mercedes besides managing JLR and Ducati operations.

Mahindra XUV 3XO EV will serve as the perfect rival to the likes of Tata Nexon EV and MG Windsor EV.

The Triumph Speed T4 and Speed 400 get accessories worth ₹11,500, while the KTM 390 Adventure and 390 Adventure X get accessories worth ₹8,350, along with a 10-year extended warranty for free.

The initiatives are aimed at allowing carmakers to develop new models with up-to-date features more quickly and easily.

The two-wheeler giant’s domestic sales stood at 392,306 units last month, as compared to 270,919 units in December 2024.

The updates intend to bring a fresh appeal to the Bajaj Chetak including a new and more affordable variant, as it aims to snatch the throne from the TVS iQube in the electric scooter segment.

Verge Motorcycles partners with Donut Lab for the first production solid-state battery in TS Pro, offering up to 595 km range and 10-minute fast charging at CES 2026.