2023 Royal Enfield Bullet 350 Launched at Rs 1.74 Lakh

Royal Enfield has finally launched the updated Bullet 350 for a starting price of Rs 1.74 lakh (ex-showroom). The 2023 Bullet 350 comes packed with the 349 cc, air-cooled J-Series engine which produces 20.2 bhp and 27 Nm of torque. This motor comes mated to a 5-speed gearbox. It remains mechanically similar to the Classic 350 and shares the same J-platform. Royal Enfield will also sell the all-new Bullet 350 in Europe and will commence sales there in November 2023.

The 2023 Royal Enfield Bullet 350 is available in 3 variants and 5 colour options. The base variant of the Bullet 350 comes with single-channel ABS while the mid and top variant come with dual-channel ABS. Just like the Classic 350, the Bullet 350 gets a digital readout for the fuel gauge while the speedometer remains analogue. Furthermore, the 2023 Bullet 350 gets a 13 litre fuel tank.

However, the new Bullet 350 gets a slightly different handlebar in comparison to the Classic 350, making for a more upright riding position. The entry-level variants are come in Military Red and Military Black paint schemes. They are only available with with single-channel ABS, rear drum brake and finished with single solid-coloured tanks.

The Bullet Standard in Black or Maroon are fitted with dual-channel ABS and rear discs, and are finished with hand-pinstriped body-coloured tanks and components as well as chrome and gold badge. The top-end Bullet Black Gold is finished with a combination of matt and gloss black tank, copper and gold 3D badge, copper pinstriping and blacked-out engine and components, and comes with dual-channel ABS.

Royal Enfield has made some visual updates to the Bullet 350 as well. The hand-painted tank design now gets a slightly altered logo than before and the rear fender is now slightly shorter with a more square-ish design. It gets a 41 mm conventional telescopic fork upfront while at the rear are twin shock absorbers. The single-piece seat is new as well, just like the switchgear, which has been borrowed from the Classic 350. Both tyres are slightly larger than the previous generation model, with a 19-inch front (100/90) and 18-inch rear (120/80) wheel. The Bullet 350 gets a 300 mm disc at the front and 270 mm one at the rear.

However, the entry-level variant gets a drum brake at the rear. Royal Enfield has opened bookings for the heavily updated Bullet 350 and retail will commence from September 3, 2023. In terms of pricing, the Bullet 350 sits right in between the Hunter 350 and Classic 350. The mid variant is priced at Rs 1.98 lakh (ex-showroom), while the top-end variant costs Rs 2.16 lakh (ex-showroom). Apart from this, Royal Enfield have also confirmed that it will provide 9 genuine accessories designed and developed specifically for the Bullet.