2024 Acko Drive Awards: Siddhartha Lal Wins Business Leader Of The Year

The success of any brand is based on cumulative efforts, but there are some figures whose personal influence makes the defining difference. One individual whose impact rose above the others is Siddhartha Lal, MD Eicher Motors Ltd, who won the inaugural 2024 Acko Drive Awards' Business Leader Of The Year Award.

Sid, as he's fondly addressed, played a crucial role in Royal Enfield diversifying its product portfolio and expanding into various new global markets. Last year was special for the brand as the iconic Bullet was reborn in a new avatar and the highly anticipated Himalayan 450 made its global debut. Apart from playing a crucial role in expanding the business, Sid wholesomely participated in the development of the J-Platform and recently with the Himalayan 450. 

In its revival journey spread over the last decade, Royal Enfield emerged as one of the most respected Indian brands globally and Sid Lal played a very influential role in this accomplishment.