Following Maruti Suzuki's announcement of price reductions reaching 24 per cent across its model range, SUV manufacturer Mahindra & Mahindra has implemented revised ex-showroom pricing for its internal combustion engine (ICE) lineup while introducing supplementary customer benefits totaling ₹1.29 lakh. India's automotive sector has seen a rise in competitive pricing as auto manufacturers respond to the GST Council's recent decision to lower tax on vehicles.
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Bolero Neo Gets Maximum Savings
When combined with price adjustments resulting from reduced GST rates, the customer incentives bring savings of ₹2.56 lakh on Bolero Neo, according to official M&M communication.
The automotive giant's Bolero Neo variant offers the highest total customer advantage at ₹2.56 lakh, incorporating a ₹1.27 lakh ex-showroom price decrease alongside ₹1.29 lakh in supplementary benefits. The compact SUV XUV3XO delivers comparable value with aggregate savings reaching ₹2.46 lakh.
Premium SUV Segment Sees Price Adjustments
Mahindra's flagship large SUV offerings, including the XUV700, Scorpio-N, and Scorpio Classic, now feature total customer benefits ranging from ₹1.96 lakh to ₹2.24 lakh. Meanwhile, the popular Thar and Thar ROXX variants provide total advantages of ₹1.55 lakh and ₹1.53 lakh respectively.
Post-revision, M&M's ICE vehicle ex-showroom pricing structure now commences at ₹7.28 lakh for the XUV3XO model and ₹13.19 lakh for the XUV700.
Response To Market Competition
These pricing adjustments, extending beyond standard GST advantages, are anticipated to enhance market competitiveness while expanding consumer choice options. M&M's pricing strategy demonstrates manufacturers' efforts to maintain strong market positioning within India's expanding SUV category, particularly as market leader Maruti Suzuki pursues dominance in the high-volume mid-size SUV sector through its Victoris model introduction.
Industry Grapples With Inventory Challenges
The enhanced incentive programmes arrive as the automotive industry confronts elevated inventory levels following a sharp decline in vehicle sales since mid-August, triggered by anticipated GST rate structure modifications. To stimulate sales prior to the festive season and GST 2.0 implementation, manufacturers have introduced substantial discounts across their product portfolios.
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