How rivals stack up
While Audi’s buyback scheme is a step towards simplifying ownership, competition in India’s luxury car market is intensifying.
Mercedes-Benz already offers a flexible Star Agility+ finance programme, giving customers guaranteed buyback and multiple end-of-tenure options, including upgrading to a new Mercedes. Additionally, Mercedes has the widest luxury EV portfolio in India, appealing to sustainability-focused buyers.
BMW provides its 360° finance plan, which ensures predictable resale values along with options to refinance, return, or upgrade. BMW also benefits from strong after-sales packages and aggressive EV plans with the iX, i4, and i7, strengthening its premium electric line-up.
Volvo Cars positions itself differently with a subscription-based ownership model in select markets, coupled with its push for all-electric offerings like the XC40 Recharge and C40 Recharge. Instead of focusing heavily on buyback, Volvo appeals to customers seeking hassle-free, green mobility.
Lexus, Toyota’s luxury arm, recently launched its Smart Ownership Program in India, which includes assured buyback, flexible tenure, and lower EMIs, directly competing with Audi’s offering. The plan is targeted at buyers looking for Japanese reliability coupled with luxury, and ensures ease of upgrade to newer Lexus models
