The dependence of the brand on a few volume nameplates like the Windsor EV may prove to be a chink if consumer preference changes.
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The dependence of the brand on a few volume nameplates like the Windsor EV may prove to be a chink if consumer preference changes.
JSW MG Motor India recorded its highest monthly sales volume of the year last month, selling 6,678 units, which is also a 46 per cent year-on-year increase over 4,575 units sold during the same month last year.
Also Read: MG Cyberster Electric Sportscar Launched In India at ₹74.99 lakh
The company launched its premium retail network – MG Select, with two flagship products under this umbrella were introduced by the company during July.
These two models are not volume drivers but take a key brand-building and halo function. Available only at MG Select Experience Centres, the two models will assist in repositioning MG as a significant player in the premium EV arena and attract a niche but aspirational city buyer segment.
Also Read: MG Comet EV Gets Another Price Hike in 2025
The following are some reasons that helped drive growth:
1. Revitalised Dealer Confidence and Support: Following the official JV structure with JSW, MG dealers have reportedly experienced enhanced clarity, improved support systems, and a more robust thrust towards digitisation and premiumisation.
2. Portfolio Revamp: MG has launched model-year updates and tech upgrades in key models such as the Hector, Astor, and ZS EV to make these products competitive in their segments.
3. Resilient EV Adoption Tailwind: As models such as the ZS EV and Comet EV continue to gain traction in cities, MG is benefiting from being one of the first movers in the mass-market EV ranks.
4. Brand Buzz and Marketing: The launches of Cyberster and M9 have greatly enhanced brand visibility among digital and performance enthusiast communities, further cementing MG's reputation as a forward-thinking auto manufacturer.
Also Read: MG M9 Electric MPV Launched in India At ₹69.90 Lakh
Although July saw a robust rebound, there may be some concerns. MG's volume at the mass-market level continues to be dependent on the ZS EV and Comet, both of which are increasingly challenged by Tata, Hyundai, and new players like BYD and Citroën. The dependence of the brand on a few volume nameplates like the Windsor EV may prove to be a chink if consumer preference changes.
Also Read: MG Windsor EV Essence Pro Price Hiked by ₹21,000
Also, the luxury segment entry marked by MG Select is in its infancy. Although these new launches may gain momentum, their contribution could be more in terms of adding premiumness to the brand than adding significantly to sales volumes.
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