Auto Sales October 2025: Royal Enfield Records Best-Ever Festive Sales

Royal Enfield has concluded the 2025 festive season with a record-breaking performance, registering its highest-ever two-month sales by dispatching 2,49,279 motorcycles. This marks a substantial 26% increase in sales compared to the same period in the previous year, underscoring strong consumer demand during the September-October period.

The company’s sales momentum was evident in October 2025 alone, with total dispatches reaching 1,24,951 units, a 13% growth year-on-year. Domestic sales were the primary driver, climbing 15% to 1,16,844 units, while exports saw a slight decrease, with 8,107 motorcycles shipped overseas. 

For the fiscal year to date, Royal Enfield has dispatched a cumulative 7,16,854 units, reflecting a strong 27% increase over the previous year.

This impressive performance was fueled by high demand for its refreshed 350cc portfolio. The company noted that the festive spirit translated into strong footfalls at dealerships nationwide, with the recent GST 2.0 reforms also contributing to heightened buyer interest.

Beyond its sales success, Royal Enfield is actively expanding its brand presence. The company announced the return of its "Journeying Across the Himalayas" event and has partnered with Amazon India to sell its 350 cc motorcycle range online in select cities. A company spokesperson highlighted that the milestone reflects the unwavering love riders have for the brand and its current market momentum.

Also, the company recently announced that it has joined hands with Amazon India to simplify motorcycle buying. The service launches in five key cities: Ahmedabad, Chennai, Hyderabad, New Delhi, and Pune.

Customers can browse and purchase the entire 350cc portfolio: Classic 350, Bullet 350, Hunter 350, Goan Classic 350, and the new Meteor 350, through a branded Royal Enfield storefront on Amazon. The platform is claimed to provide real-time inventory updates and flexible financing options, including EMIs and no-cost instalments.

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