Bajaj Pulsar Breaches 2 Crore Sales Landmark

2 crore or 20 million motorcycles is a huge number for any two-wheeler brand, it’s more impressive when it comes to performance motorcycles. Bajaj Auto announced today that cumulative sales for the Bajaj Pulsar has crossed the 2 crore sales milestone. The Bajaj Pulsar took the Indian two-wheeler market by storm when it made its debut in 2001. The Pulsar looked muscular, the performance was thrilling and came with a bunch of segment-first features. No wonder then it captured the imagination of all Indian bikers and Rajiv Bajaj’s baby was an instant hit. 

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The Bajaj Pulsar brand really came into its element when the Pulsar 220F made its debut in 2007, it looked radical, was loaded with tech and the performance was the best for its segment. What made the Bajaj Pulsar 220F click wonderfully with Indian bikers was its competitive pricing and that has been the key essence of the Pulsar brand. The Bajaj Pulsar range made performance accessible to the masses and its aspirational quotient kept on growing with the modern and bold advertising of the Pulsar range. In 2012, the Bajaj Pulsar NS200 was launched in India and it was the first product to be born out of the KTM-Bajaj partnership. One of the key reasons for the success of the Bajaj Pulsar can be credited to the many different segments the bike was present in right from 125 cc to 400 cc, there was a Pulsar for every target audience. 

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The Bajaj Pulsar is sold in over 50 countries and it has played a key role in establishing the Bajaj Auto brand as the segment leader in many countries. An interesting data is that it took Bajaj Auto 17 years to cross the 1 crore Pulsar sales landmark and the second was just completed in 6 years. From ‘Definitely Male’ to ‘Definitely Daring’, the Bajaj Pulsar has had a very exciting journey and we don’t see the Pulsar brand slowing down anytime soon. 

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To celebrate this occasion, Bajaj is offering discounts across the Pulsar range and customers can save up to ₹7,379, the details for which are in the below table.