Rajiv Bajaj Reappointed as Bajaj Auto's Managing Director

The Board of Directors at Bajaj Auto has approved Rajiv Bajaj's continuation as Managing Director and Chief Executive Officer of Bajaj Auto Private Limited for another five-year term starting April 1, 2025. 

Rajiv Bajaj joined the company back in 1990 after he returned from the UK to finish his master's degree in Manufacturing Systems Engineering from the University of Warwick. He joined the company at the shop floor level and worked there for three years. He gained valuable experience across various departments including Manufacturing and Supply Chain (1990-95), R&D and Engineering (1995-2000), and Marketing and Sales (2000-2005). Rajiv was appointed Managing Director in April 2005 and has served on the company's board since March 5, 2002.

(Also Read: Rajiv Bajaj Says Bajaj Auto Needs A ‘Younger MD’)

He is widely credited with introducing Bajaj Auto to the motorcycle market, a segment he recognised had significant growth potential. The Pulsar was a big part of this success story and, since then, has been a consistent seller from the brand. This strategic move transformed the company and significantly boosted its growth trajectory.

(Also Read: Rajiv Bajaj Requests Revision Of GST Rates For Clean Fuels Vehicles)

More recently, Rajiv Bajaj oversaw the company's return to the scooter segment with a revived version of the iconic Chetak. While sales of this zero-emission electric scooter did start slow from January 2020. But eventually, Bajaj has surpassed newcomers like Ola and Ather, who were dominating the segment, to become the best-selling electric two-wheelers in India – thus giving Bajaj Auto another success story.