Chinese Carmaker Chery Rolls Out “Mornine” Humanoid Robot Sales Assistants

Chery, the fourth-largest automotive manufacturer in China, has begun rolling out humanoid robot sales assistants called Mornine both to help sell cars and to familiarise people with the robots themselves. The first one has been spotted at one of its flagship showrooms in Malaysia. Developed by Aimoga, a subsidiary of Chery, the robot was also shown off at the company’s booth at the recently concluded Auto Shanghai 2025 expo. Videos of Mornine interacting with customers have begun to appear online, drawing reactions from all over the world.

The bipedal Mornine robot has a pronounced humanoid female body structure and long blonde artificial hair. Its “biomimetic” design includes a silicone face with mechanical “muscles” that can simulate facial expressions and mouth movements. Videos and photos show a visor instead of artificial eyes, and LED lights all over its body. It can move its limbs and move by stepping forward, although the motion is not very fluid. 

According to the company, Mornine is in its first phase of development. It can currently hold objects and hand them to people, and provide information based on voice requests. Chery envisions it as useful in the role of a guide, receptionist or salesperson. In the future, capabiltiies will include visual recognition of objects and people, as well as autonomous movement. This will allow it to demonstrate some operations and even assist humans with tasks.

Eventually, Mornine is intended to become a multifunctional robot assistant and caregiver, performing domestic work such as cooking and cleaning. Chery wants to make it capable enough to be trusted to care for children, elderly people, or anyone with physical challenges.

Morine has an onboard LLM (large language model) for processing natural-language requests and responding. It is 1.66m tall, with limbs that can move in a total of 41 ways including 12 axes of motion per hand. It is equipped with sensors including LiDAR for obstacle avoidance, and uses Nvidia’s Jetson Orin NX processor. It is expected to cost around the same as a car. The company says it will deliver 220 units to deaerships this year, and is planning for its robot business to potentially become even bigger than its core automotive manufacturing operations.

Aimoga also offers a robotic dog called Argos, which has been designed to be able to move across difficult terrain as well as function in domestic and industrial settings. It weighs 13.8kg and can carry up to 3.5kg, with a sprint speed of 2.5mps. Its technology will eventually be able to handle mechanical tasks in hazardous environments, as well as entertaining people and providing companionship. 

Tesla has recently shown off its Optimus humanoid robot while the Hyundai Motor Group acquired Boston Robotics in 2021 and has already demonstrated how its Atlas model can be used in its manufacturing facilities.