Denza India Launch Tomorrow: What to Expect from BYD’s Luxury Brand

BYD is set to expand into the luxury automotive segment in India with the official debut of its premium Denza brand on November 13, 2026. Originally established in 2010 as a joint venture between BYD and Mercedes-Benz, Denza is now wholly owned by BYD.

To be positioned above BYD's mainstream Indian lineup, the brand will retail its vehicles through dedicated standalone showrooms separate from existing BYD dealerships. Denza will commence its Indian operations with two flagship all-electric models imported as completely built units (CBUs): the Z9 GT four-door shooting brake and the D9 luxury MPV.

Denza Z9 GT

Sitting at the top of Denza's initial portfolio, the Z9 GT measures roughly 5,180 mm in length with a 3,125 mm wheelbase, becoming the only shooting brake on sale in India upon launch. Inside, it features a triple-screen dashboard comprising a 17.3-inch central touchscreen, a 13.2-inch digital instrument display, and a 13.2-inch front passenger screen.

Cabin equipment includes powered front seats with heating, ventilation, and massage functions, four-zone climate control, an augmented-reality head-up display, a 20-speaker Devialet audio system, and an ADAS suite. Rear-wheel steering also enables sideways crab-walk movement and a 360-degree standstill turn.

Power comes from a 122.5 kWh battery and three electric motors generating a combined 1,156 bhp and 1,200 Nm of torque for all-wheel drive, enabling a 0 to 100 km/h sprint in 2.7 seconds, a 270 km/h top speed, and a 600 km claimed WLTP range, alongside 1,500 kW DC fast charging.

Denza D9

The Denza D9 enters the luxury people-mover category as a seven-seat MPV featuring a 2+2+3 seating layout, powered sliding doors, and a powered tailgate. Designed with a strong emphasis on rear-seat luxury, its second-row captain's chairs offer powered adjustment, heating, ventilation, and massage, complemented by dedicated rear touchscreens and entertainment displays.

Front cabin technology includes a 15.6-inch central touchscreen, a 10.25-inch digital instrument cluster, a 14-speaker Dynaudio sound system, three-zone climate control, a panoramic sunroof, a 360-degree camera, and ADAS.

While sold overseas as both a plug-in hybrid and an EV, India is expected to receive only the all-electric D9, which uses a 103.36 kWh battery offering up to 520 km of WLTP range and 200 kW DC charging, paired with either a 313 bhp front-wheel-drive single motor or a 374 bhp dual-motor all-wheel-drive setup.

Expected Pricing

Because both models will arrive via the CBU import route, pricing will sit firmly in the luxury bracket. The flagship Denza Z9 GT is expected to be priced over ₹1.25 crore. Meanwhile, the Denza D9 is projected to carry an ex-showroom price of around ₹90 lakh, positioning it directly against the all-electric MG M9 and the hybrid Toyota Vellfire in India's luxury MPV segment.

Also read: BYD Issues Apology Over Wheel Rim Mix-Up on Da Tang Electric SUV