Ducati Celebrates Its Biggest World Ducati Week In Italy

Ducati has marked its 100th anniversary with the biggest-ever edition of World Ducati Week (WDW), attracting a record 118,036 visitors from 94 countries to Italy's Misano World Circuit. Held over three days, the 2026 edition became the most international gathering in the event's history, celebrating a century of Ducati's legacy under the theme, "Live the Legend – Celebrate 100 Years Together."

The centenary celebrations featured Ducati's racing icons, current MotoGP and WorldSBK stars, historic motorcycles and immersive fan experiences. One of the biggest highlights was Saturday night's drone and fireworks display, where hundreds of drones recreated iconic moments from Ducati's 100-year journey in the skies above Misano.

The fourth edition of the Lenovo Race of Champions once again delivered thrilling action, with Ducati riders from MotoGP, WorldSBK, WorldSSP and national championships competing on specially liveried Panigale V4 Tricolore motorcycles. Nicolò Bulega claimed victory after converting his pole position into a race win, finishing ahead of Alberto Surra and Lorenzo Baldassarri.

Ducati CEO Claudio Domenicali commented, "World Ducati Week has always been a special occasion, but the Centenary edition exceeded every expectation. For three days, the Misano paddock became the heart of Ducati passion, with extraordinary attendance making this the biggest and most international WDW ever. The image that will stay with me forever is Friday's parade: an endless red snake of Ducati bikes stretching for 18 kilometres across the Romagna Riviera, seemingly without end. By the time the head of the parade had already reached Riccione, the last motorcycles were still leaving the track... On Saturday we reached the Circuit's maximum capacity, and that evening the drone show lit up the skies over Misano, telling the story of the motorcycles and the milestones that have marked these 100 years of Ducati." 

Beyond racing, the event showcased Ducati's heritage through the "100 Years, 100 Stories, One Legend" exhibition, while also unveiling the all-new Desmo450 SM supermotard. Enthusiasts also experienced the Ducati V4 Elite Cup, riding sessions for children, engineering workshops, stunt shows, test rides and interactive technology displays.