EICMA 2025: Norton Motorcycles Unveils Four New Models, Five Years after TVS Takeover

Norton Motorcycles has unveiled its strategy for resurgence at EICMA 2025 in Milan on November 4. The British brand introduced four new motorcycles under the Manx and Atlas lines. TVS Motor Company acquired Norton in April 2020 for £16 million.

The Manx R serves as the flagship model. It features a 1,200 cc V4 engine producing 206 horsepower. The engine delivers 130 newton-metres of torque at 9,000 revolutions per minute. The motorcycle includes semi-active Marzocchi suspension and Brembo HYPURE brakes. The Manx R has carbon fibre body panels and 17-inch carbon fibre BST wheels.

The Manx operates as the roadster variant of the Manx line. It shares the same design philosophy as the Manx R but features upright ergonomics. Both models use the same 1,200 cc V4 powerplant.

The Atlas range comprises two models. The Atlas serves as the middleweight adventure motorcycle. The Atlas GT functions as the adventure tourer variant. Both machines target riders seeking rugged capability with contemporary design.

TVS Motor Company has invested over £200 million into Norton since the April 2020 acquisition. The company opened a manufacturing facility in Solihull, West Midlands, in 2021. The facility operates as the global hub for research, development and design. Production capacity reaches 8,000 motorcycles per year.

The workforce has expanded by 25 per cent ahead of the Manx R's launch in early 2026. Norton plans to establish over 200 showrooms across the UK, USA, India and Europe from 2026.

AckoDrive has tracked Norton's journey since the acquisition announcement. We reported in July 2025 that Norton would showcase six products at EICMA 2025. In October 2025, we confirmed that four models would debut in the first half of 2026, including the Manx, Manx R and Atlas variants.