EICMA 2025: TVS Motor Company Makes Debut With Six New Products and Norton Expansion

TVS Motor Company made its entry at EICMA 2025, the world's largest two-wheeler exhibition, held in Milan, Italy on 4 November. The company showed six new products across both petrol and electric powertrains along with accessories, connected technology, and a roadmap for expansion in Europe.

The company's display featured the TVS Tangent RR Concept, TVS eFX three o electric motorcycle concept, TVS M1-S electric maxi scooter, TVS Apache RTX 300, TVS X, and TVS RTR HyprStunt Concept. TVS also unveiled AR-enabled heads-up display helmets developed in partnership with Swiss startup Aegis Rider, along with a range of accessories and connected technology features.

Alongside the TVS products, the company displayed the resurgent Norton motorcycle range, a brand that TVS Motor has owned and invested in over the past five years. TVS Motor invested £200 million in reviving Norton, which has a history of 127 years in the motorcycle industry. The Norton range includes bikes built on values of design, detail, and performance for new riders.

Sudarshan Venu, Chairman of TVS Motor Company, stated that the company is built on a 100-year commitment to customer satisfaction, quality, and technology innovation. He said that TVS is one of the top global manufacturers of two-wheelers with a presence in over 50 countries. He added that 35 per cent of the company's revenues come from markets outside India. Venu mentioned that TVS has four centres of excellence located in India, Indonesia, Bologna, and the United Kingdom, and that the company aims to serve customers in Europe with focus on precision and quality.

The TVS Tangent RR Concept uses a monocoque subframe made from composites that improves aerodynamics and performance. The bike is based on over four decades of TVS Racing's experience in motorsport. The TVS eFX three o electric motorcycle concept is built on the success of TVS iQube, which is India's largest-selling electric vehicle. This motorcycle is designed for urban riders and aims to match and surpass global benchmarks in street motorcycling.

The TVS RTR HyprStunt Concept is a new concept for urban sports motorcycles. It is designed with lightweight and aerodynamic features for city riding. The TVS Apache RTX 300 is an adventure tourer that was launched in India three weeks before EICMA. This motorcycle has a 299.1 cc liquid-cooled engine that produces 36 PS of power and 28.5 Nm of torque. It has a steel trellis frame and an aluminium swingarm. The bike comes with a SmartXonnect system that offers navigation, real-time tracking, and GoPro integration.

The TVS X and TVS M1-S electric scooter are designed for urban riders across the world. Both vehicles are set to be launched in Europe by the end of 2026. The TVS Apache RTX 300 will be launched in Italy and other markets in Europe in the first quarter of 2026.

TVS Motor also displayed the AR-enabled heads-up display helmet that uses spatial anchoring technology to show navigation, hazard alerts, and call notifications on the helmet display. This technology keeps the rider's focus on the road. The company also showed the integration of Android Auto with the TVS X console, powered by the SmartXonnect system. Another feature on display was the TVS iQube connected to a smartwatch that provides vehicle status updates, battery information, tyre pressure alerts, and safety notifications.

At EICMA, TVS Motor displayed its products across all segments including the TVS Jupiter, TVS NTORQ, TVS Raider, and TVS iQube. The company also showed the TVS Apache RR 310 and TVS Apache RTR 310 sportsbikes, along with a carbon fibre variant of the RR 310. TVS also displayed two versions of the TVS Ronin roadster and a range of e-bikes. The company's merchandise included helmets, riding gear, hydration backpacks, Bluetooth intercoms, and lifestyle items including t-shirts, sweatshirts, caps, and leather jackets.

Also read: EICMA 2025: Royal Enfield Unveils Flying Flea S6 Electric Scrambler, India Launch by End-2026