Ferrari Supercars Race Into BGMI on July 16

Moving to elevate its in-game cosmetics and drive user engagement, Krafton India has officially confirmed a premier automotive partnership with Ferrari for its flagship battle royale title, Battlegrounds Mobile India (BGMI).

Through a global collaborative framework established between Krafton Inc. and Scuderia Ferrari HP, the virtual battlegrounds will integrate Ferrari’s racing heritage, vehicle silhouettes, and engineering aesthetics. The themed digital content is scheduled to go live on July 16, 2026, launching as a core component of the upcoming BGMI 4.5 version update.

The premium licensing agreement introduces four of Ferrari's most recognisable production vehicles into the game's interactive ecosystem. Gamers within BGMI’s 260 million Indian player base can unlock and operate the digital models through a series of multi-tier in-app purchases. The curated roster comprises the sleek Ferrari Roma grand tourer, the performance-oriented Ferrari Purosangue SUV, the high-performance LaFerrari hypercar, and the extreme track-focused SF90 XX Spider.

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Each model will feature high-fidelity audio assets mimicking actual exhaust notes, specialised vehicle animations, and an assortment of signature factory paint options. To broaden user interaction beyond standard matches, the developers are integrating a dedicated Ferrari-themed virtual photo zone directly inside the game's interface. This multimedia environment will allow players to pose alongside their collected supercars and create custom digital media assets for external social platforms.