First Ever Mahindra Thar Roxx With ‘VIN 0001’ To Be Auctioned

Mahindra and Mahindra announced that it will auction the first-ever Thar ROXX.  The Thar Roxx to be auctioned will carry the VIN 0001 chassis number and the bidding is set to begin from September 15, 2024, to September 16, 2024. The AX7L Diesel Automatic 4x4 variant of the Thar Roxx will be auctioned, and the colour choice will be left to the decision of the highest bidder.

The proceeds from the highest bid will be donated to a social cause, with Mahindra matching the winning bid.  The Thar Roxx to be auctioned will also feature a badge bearing Chairman Mahindra Group, Anand Mahindra’s, signature.

The company had also auctioned the Thar 3-door version and received a phenomenal response. Last time around it was Delhi-based Aakash Minda who bid the highest SUV bid at ₹ 1.11 crore. We wait to see if the Thar Roxx outdoes its younger sibling.