Formula E Partners With Sennheiser to Make Live Race Broadcasts, Fan Zones More Immersive

Formula E has signed a multi-year partnership with Sennheiser to use its professional audio solutions across the global Formula E World Championship event, to make motorsport broadcasts and live fan experiences more engaging and immersive.

Sennheiser has become the Official Sound Provider for the Formula E World Championship, and its Ambeo immersive 3D audio technology will be integrated into multiple facets of the event. The companies say this will allow fans to experience the energy and emotion of electric racing in new ways, with greater realism.

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In addition to deploying advanced audio capture hardware, the partners will create new encoding workflows and trackside operations suitable for watching live broadcasted race content on any platform or device. In a statement, the companies said they aim to set a new global benchmark for fan engagement, capturing the unique soundscapes of high-performance Formula E cars and the race environment.  

The partnership also covers onsite fan zones including VIP facilities at Formula E races.

Dan Cherowbrier, CTO, Formula E, said “Innovation and technology are at the core of Formula E.” He added, “This collaboration is a vital proof point in how we connect real-world audio innovation with practical application, bringing fans closer to the action through natural, three-dimensional sound.”

Andreas Sennheiser, CEO, Sennheiser Group, said “Great visuals deserve equally compelling sound, and we see real potential to define the sport’s unique acoustic character through dynamic in-car and trackside soundscapes. Ultimately, this partnership is about learning, exploring and helping to shape the future of how live sport is experienced.”