Hero MotoCorp Names Ishaan Khatter as Brand Ambassador for Hero Xoom

Hero MotoCorp has announced actor and youth icon Ishaan Khatter as the new brand ambassador for its Hero Xoom scooter range. The announcement comes alongside the launch of a new marketing campaign aimed at connecting with younger riders through a blend of performance, style, and self-expression. 

Built around the energetic theme of speed and spontaneity, the campaign uses a recreated version of a nostalgic musical track while introducing a more youthful and contemporary visual identity for the Hero Xoom brand.

New Campaign Launched

The campaign film features Ishaan Khatter performing stunts, urban rides, and lifestyle-oriented scenes that emphasize the scooter’s sporty character. Hero MotoCorp says the collaboration reflects the core identity of Hero Xoom, which focuses on agility, confidence, and modern design.

According to the company, Ishaan’s appeal among younger audiences aligns closely with the scooter’s positioning in India’s competitive scooter segment. The campaign has been designed to strengthen Hero Xoom’s relevance among new-age consumers seeking performance-oriented mobility options.

With this latest campaign, Hero MotoCorp appears focused on reinforcing its scooter portfolio through stronger lifestyle branding. As competition intensifies in India’s scooter market, celebrity partnerships and youth-centric campaigns may play a larger role in influencing buyer perception. The move underlines Hero MotoCorp’s continued emphasis on innovation, performance, and deeper engagement with younger consumers.

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Hero Xoom Portfolio 

Hero Xoom currently includes multiple offerings, including the Xoom 110, Xoom 125, and Xoom 160. These models cater to a broad customer base with features such as sporty styling, advanced lighting systems, strong acceleration, and premium components The Xoom 110 and Xoom 125 are available through Hero MotoCorp’s standard dealership network, while the Xoom 160 is sold via Hero Premia outlets.

The entry point to the Hero Xoom range is the Xoom 110 which is priced between ₹77,629 to ₹83,933 (both ex-showroom). This scooter is powered by a 110.9 cc single-cylinder air-cooled engine with an output of 8.05 bhp and 8.7 Nm of peak torque. The next in line is the Xoom 125 which is offered at a price bracket of ₹85,279 to ₹92,900 (both ex-showroom). It is powered by a 124.6 cc, air-cooled engine that produces 9.8 bhp and a peak torque of 10.4 Nm.

The Xoom 160 is the flagship model in the Hero Xoom range ₹1.38 lakh (ex-showroom). Powering this Maxi-style scooter is a 156 cc, liquid-cooled engine that comes paired with a CVT automatic. This motor delivers 14.6 bhp at 8,000 rpm and a peak torque of 14 Nm at 6,500 rpm.