JioTag Air Bluetooth Tracker Now on Sale, Works With Apple ‘Find My’ App

Reliance Jio has introduced a new Bluetooth tracker for easily lost or misplaced possessions. The JioTag Air has appeared on Reliance’s JioMart website as well as Amazon in Red, Blue and Grey, priced at Rs. 1,499. The most notable selling point for this device is that it works with Apple’s ‘Find My’ network, much like Apple’s own AirTags. It can alternatively be set up to use Reliance’s own JioThings app, which offers similar functionality for Android devices but is not as widely used yet. 

Each JioTag Air measures 38.2 x 38.2 x 7.2mm and weighs 95g. The device’s listing on JioMart illustrates how it can be attached to bags, slipped into pockets, or even fastened to a pet’s collar. Suggested use cases include placing a JioTag Air in suitcases and packing boxes to track material in motion, or in vehicles and bags containing valuables, to help find them in case they are lost or stolen. Each device comes with a lanyard and an extra battery. 

The device works by emitting a Bluetooth signal that can be recognised by the owner’s phone, or by other compatible phones or devices which will then relay its position to the owner. Apple users can take advantage of the Find My network, which was recently opened up to third-party trackers, and already has millions of users around the world. There is no word on support for Google's newly-interoperable Find My Device network.

However, Reliance is building its own JioThings ecosystem with devices such as the JioBook laptop, and JioMotive vehicle monitor. The company also teases that “other upcoming IoT products” will leverage JioThings, helping the network grow and become more useful. JioThings is available on the Google Play Store as well as Apple’s App Store. The company states that there will be no subscription charge for using JioThings. Each JioTag can be set up with either Find My or JioThings, but not both simultaneously. 

As per the store listing, the JioTag Air has a loudspeaker and can sound an alarm at 90-120db to help users locate the item they are tracking when they are within Bluetooth range. Enabling “Lost Mode” will alert the tag’s owner when anyone else on the same tracking network comes within range of it. Reliance claims that each CR2032 coin battery will last for around a year, as long as the device ringer isn’t activated too often. Batteries can be replaced easily by the user. 

The JioTag Air is splash-resistant but not waterproof. It is not intended to be used while swimming or underwater. There is no limit on how many units can be used with a single JioThings account, but the number that can be actively tracked simultaneously depends on the Bluetooth connectivity limits of each user’s smartphone. Tracking can even work in reverse, with JioThings helping users find their linked phones using a connected tag. The device can also be used as a remote camera shutter button.