JSW MG Motor Introduces 5-Year Assured Buy Back Program for EVs

JSW MG Motor India has announced an industry-first extension of its Assured Buy Back Program for electric vehicles (EVs), aimed at addressing one of the biggest concerns among EV buyers—resale value. With this move, the company became the first car brand in India to offer assured buy-back coverage for EVs for up to five years, reinforcing its customer-centric approach to electric mobility .

Under the enhanced program, MG EV customers can opt for assured resale value plans spanning three, four, or five years. Depending on the selected tenure, customers are guaranteed a resale value ranging between 40 percent and 60 percent at the end of the ownership period. The program builds upon MG’s existing assurance of a 60 percent buy-back value after three years and operates independently of any loan or financing arrangement.

Coverage Extended to Commercial EV Fleets

In another industry-first feature, this program also extends to MG’s commercial EV fleet customers. Commercial owners of the MG ZS EV are also eligible for assured resale value benefits for vehicles up to three years old or with an annual mileage of up to 60,000 kilometres. This inclusion is expected to further strengthen EV adoption in fleet and business segments, where depreciation concerns often influence purchase decisions.

The Assured Buy Back Program has been accelerated and facilitated exclusively by Lockton India Insurance Broking and Advisory Ltd, in partnership with Zuno General Insurance. The structure is designed to provide transparency, predictability, and long-term financial clarity for EV owners, helping them plan ownership with greater confidence.

At the end of the selected tenure, customers can choose to retain, surrender, or exchange their vehicle for a new MG model. By reducing uncertainty around depreciation and improving upgrade flexibility, the program is positioned as a key enabler of long-term EV ownership. It also offers greater financial predictability, convenience, and peace of mind.

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Speaking on this buyback program, Anurag Mehrotra, Managing Director, JSW MG Motor India, said, “As a customer-centric brand, MG has always introduced initiatives like B-a-a-S (Battery-as-a-service), lifetime warranty on EV batteries that make EV ownership a delightful mobility experience. Resale value has been a key consideration for many customers who are considering buying an EV.”