JSW-MG Motor, Royal Enfield, Volvo, Ashok Leyland, Atul Auto Lead FADA’s Dealer Satisfaction Survey

The Federation of Automobile Dealers Associations (FADA) has announced the results of its Dealer Satisfaction Study (DSS) 2025, conducted in partnership with Singapore-based PremonAsia.

In the fifth edition of the study, JSW MG Motor retained its top spot in the 4-wheeler mass market category with a score of 868 points. Royal Enfield led the 2-wheeler segment with 852 points, showing one of the sharpest year-on-year improvements, while Ashok Leyland continued to dominate commercial vehicles at 786 points. The study also saw the return of the 3-wheeler category after three years, with Atul Auto emerging on top with a strong 924 score. In the luxury car segment, Volvo Cars claimed the lead with 884 points.

Dealer Satisfaction Survey: 4-wheeler Mass Market Segment

In the 4-wheeler mass-market category, Mahindra & Mahindra, Tata Motors, Kia India, Hyundai Motor India, and Maruti Suzuki took the next five spots with 832, 812, 736, 734, and 727 points, respectively. In the 2-wheeler segment, Hero MotoCorp, Honda Motorcycle and Scooter India, and TVS Motor Company rounded up the top 4 with 817, 747 and 632 points, respectively. 

Dealer Satisfaction Survey: 2-wheeler Segment

The 2025 survey captured insights from over 1,800 dealer principals covering nearly 5,000 outlets nationwide and, for the first time, was conducted in nine regional languages. While product quality and reliability scored strongly, dealer concerns persisted around buyback policies, training cost-sharing, unsold inventory management, vehicle margins, and long-term dealership viability. These structural challenges, according to the study, remain key obstacles to strengthening trust and profitability in OEM–dealer relationships.

The overall industry satisfaction index rose to 781 points, up 13 from last year, with after-sales service and business viability emerging as the most critical focus areas for strengthening OEM-dealer relationships.

FADA President, C S Vigneshwar, said, "This year, the study captured feedback from over 1,800 dealer principals, covering nearly 5,000 outlets across the country, and for the first time, it was conducted in nine regional languages to ensure wider and deeper participation."