Lexus India Rolls Out Smart Ownership Plan With Assured Buyback

Lexus India announced the launch of its new Smart Ownership Plan, a financing option designed to provide customers with greater flexibility and assured buyback value at the end of the term. The move comes as luxury carmakers in India increasingly tailor offerings to meet shifting consumer preferences.

Under the new plan, Lexus buyers will have the option of lower monthly payments during the ownership period, coupled with a guaranteed buyback at the end of the tenure. Customers can then choose to upgrade to a new Lexus, retain their existing car by settling the residual value, or simply return the vehicle. This structure aims to reduce long-term risk for buyers while making entry into the luxury car segment more accessible.

According to Lexus India, the initiative is part of its broader strategy to strengthen customer-centric services in the country. The brand, which entered India in 2017, has positioned itself on pillars of hospitality, reliability, and sustainability. By introducing the assured buyback model, Lexus joins a growing number of luxury automakers that are experimenting with flexible ownership solutions to address consumer demand for convenience and financial predictability.

Hikaru Ikeuchi, President, Lexus India, remarked, “We are thrilled to announce the new Smart Ownership Plan under the Lexus Promise, which represents our strong commitment to the Indian market. Guided by the spirit of Omotenashi – our unique approach to anticipating and fulfilling our guests’ needs – this plan goes beyond delivering luxury, offering true peace of mind and convenience.”

The Indian luxury car market, estimated at around 45,000 units annually, has seen steady growth despite economic headwinds, driven by younger buyers and expanding wealth in urban centres. Industry analysts note that schemes like assured buyback not only lower perceived risk but also support brand loyalty by encouraging upgrades.

With this launch, Lexus aims to carve a stronger space in the competitive luxury market, where rivals Mercedes-Benz, BMW, and Audi have also introduced innovative ownership models to attract first-time buyers.