Mahindra & Mahindra Ltd has reported its strongest monthly performance in September 2025, achieving total vehicle sales of 1,00,298 units, marking a robust 16% year-on-year growth compared to the same period last year. The company's SUV division emerged as the primary growth driver, recording domestic sales of 56,233 units in September 2025, representing a substantial 10% increase over the 51,062 units sold in September 2024. More significantly, this figure demonstrates a dramatic 42.7% month-on-month surge compared to August 2025's 39,399 units, highlighting the impact of festive season demand and the recently implemented GST 2.0 benefits.
The September performance stands in stark contrast to the preceding months, with SUV sales showing consistent improvement. Comparing September's SUV sales to earlier months in 2025 reveals the seasonal uptick: a 18.9% increase from June's 47,306 units and a 12.8% rise from July's 49,871 units. However, the most dramatic improvement came from August's deliberately suppressed figures of 39,399 units, as the company had strategically reduced wholesale billing ahead of the GST rate changes.
According to Nalinikanth Gollagunta, CEO of Mahindra's Automotive Division, the September surge was particularly pronounced during the Navratri period, with dealer-reported customer retail sales growing over 60% in the SUV segment compared to the first nine days of Navratri last year. This festive season boost was complemented by pent-up demand following the GST 2.0 announcement, which reduced tax rates across several vehicle categories from September 22, 2025.
