Mahindra July 2025 Sales Jump 25%: Scorpio, Thar Head the Charts, EVs Make Inroads

Mahindra's domestic sales in July 2025 stood at 80,917 units, and exports at 2,774 units, taking the total number of units to 83,691 units. This represented a 24.6 per cent year-on-year (YoY) growth from July 2024's 64,929 domestic sales, and 6 per cent month-on-month (MoM) up from June 2025's 76,335 units. Its SUV portfolio drove the gains mainly, with strong-established models such as Scorpio and Thar taking turns leading growth, supported by freshly minted electric models making an impact.

Also Read: New Mahindra Bolero Spotted Before August 15 Launch; Can It Revive The Magic?

Scorpio and Thar Continue to be Best-Sellers

Mahindra's best-selling model in July was the Scorpio diesel with 12,933 units sold, up 16.6 per cent YoY and 7.7 per cent MoM. Thar diesel followed closely behind, with 8,880 units recorded in July, an incredible 114.4 per cent YoY rise and slightly higher by 2.4 per cent compared to June. 

Even the petrol model of the Thar registered strong growth, with 965 units sold, almost 3 times the levels of July 2024. Note that the numbers of the Thar comprise both 3-door and 5-door variants.

Also Read: Mahindra Vision.S, X, T and SXT Teased Again Ahead of August 15 Debut

XUV Series Remains Mixed

The XUV line saw a split month. The XUV 3XO diesel and XUV400 electric together registered 2,044 units last month, a sharp 50.7 per cent YoY drop but up 3.8 per cent MoM. The petrol variants of the XUV 3XO sold 5,484 units, declining 10.7 per cent YoY but advancing 2.5 per cent MoM.

The XUV700 diesel performed better sequentially, with 5,349 units sold during July (+12.1 per cent MoM), but fell 6 per cent YoY. Its petrol variant gained 19.2 per cent MoM to 1,705 units, but still posted a 17.9 per cent YoY decline.

Also Read: Auto Sales July 2025: Mahindra Sees 26% Growth, SUV and 3-Wheeler Segment Charge

Significant Gains in SUV/MPV Segment

In lower volumes, Bolero diesel posted 7,513 units, consistent with a 0.5 per cent MoM growth and an 8.4 per cent YoY growth. Marazzo diesel, which is a low-volume MPV, reported 176 units in July, a huge percentage increase over last year and last month, albeit from a very low base (14 units in July 2024 and 17 in June 2025).

Electric SUVs and Three-Wheelers: Early but Important

The BE 6 and the XEV 9e collectively had 4,008 units in July, basically unchanged from June's total of 4,011 units, impressive given a new launch that is only in its initial delivery phase.

Also Read: Mahindra Posts 24% Jump in Q1 Profit, Clocks Record SUV Market Share at 27.3%

Earlier, the company declared that both these EVs have surpassed the 30,000 sales milestone since deliveries commenced in March this year. Besides, the firm began deliveries for Pack 2 and launched a larger 79 kWh battery pack for lower variants, which was, until recently, reserved for top-spec Pack 3 variants.

 In three-wheelers, Treo electric passenger car witnessed explosive growth to 7,613 units in July, increasing 577 per cent YoY and 18 per cent MoM, marking its acceptance in urban mobility markets. Conversely, the e-Alfa Mini dropped precipitously to 412 units, down 73.7 per cent YoY and 21.5 per cent MoM, suggesting weaker demand or competitive displacement.

Also Read: Auto Sales July 2025: Maruti Dominates, But Mahindra Stuns; How Were The Big Four?

The Zor Grand electric goods carrier recorded 436 units, up 33.7 per cent YoY but down 12.3 per cent MoM. Bottom Performers and Challenges Amongst the lowest-selling passenger cars, the Marazzo still has a niche even after its July surge, and some petrol models of Scorpio and XUV brands failed to recover the pre-pandemic pace. 

For instance, Scorpio petrol volumes dipped 28.6 per cent YoY, while they did grow MoM by 11.1 per cent. Both XUV 3XO and XUV700 petrol models also posted a significant YoY decline.  Independence Day Unveilings Promise Future Momentum

What’s on the Launchpad: Concepts, Platform, and Production Preview

As Mahindra prepares for its annual Independence Day (Aug 15th) product launch, its fifth in a row, the automaker is poised to unveil several concept SUVs and a new platform that might define its future lineup starting in 2026.

Also Read: Mahindra To Introduce New Platform For Upcoming Cars; More Details On August 15

This year's show, christened "Freedom NU," will see the unveiling of several Vision-series concept cars (Vision.S, Vision.T, Vision.SXT, Vision.X) and an all-new sub-4-metre production SUV based on the future 'Nu' multi-energy platform that can underpin ICE, hybrid, and EV powertrains.