Mahindra Utility Vehicle Sales Rise by 10.1 Per Cent in October 2025

Mahindra & Mahindra reported increased sales across its utility vehicle portfolio in October 2025, with total domestic sales reaching 56,367 units, marking a rise of 10.1 per cent compared to 51,216 units sold in October 2024. The performance reflects continued demand across the company's SUV line-up, driven by favourable market conditions and recent model launches.

The company's Electric Origin SUV demonstrated the most significant performance improvement, recording 4,916 units in October 2025, a spike of 4,707 units from just 209 units in October 2024. This represents a leap of 2,252.2 per cent year-on-year. The surge reflects growing consumer interest in electric vehicle options and the model's market reception since its introduction.

Among conventional models, the Bolero diesel variant recorded 9,894 units in October 2025, up from 7,216 units in October 2024, recording an increase of 2,678 units and representing a 37.1 per cent rise. The Thar and Thar Roxx range, which includes both diesel and petrol variants, showed mixed results. The diesel variant sold 9,528 units against 7,970 units previously, marking a gain of 1,558 units with a 19.5 per cent increase. The petrol variant of Thar and Thar Roxx sold 922 units compared to 608 units in the year-ago period, rising by 314 units with a 51.6 per cent increase.

The Scorpio diesel variant maintained its position as a volume driver with 14,022 units sold in October 2025 versus 13,242 units in October 2024. This represented an additional 780 units, delivering a 5.9 per cent gain. The XUV3XO petrol variant and premium XUV700 models registered declines. XUV3XO petrol sales stood at 6,827 units against 7,877 units previously, representing a loss of 1,050 units with a 13.3 per cent fall. XUV700 diesel sales reached 5,818 units from 7,638 units a year earlier, recording a decrease of 1,820 units with a 23.8 per cent decline.

In the quarterly context, Mahindra's SUV performance in October 2025 continued the trajectory established during the previous fiscal quarter. In Q1 FY26 (April-June 2025), the company sold 1,52,000 units, marking a 22 per cent increase from Q1 FY25, whilst Q2 FY26 (July-September 2025) saw SUV volumes rise 7 per cent year-on-year to 1,45,503 units from 1,35,962 units in Q2 FY25. October 2025 sales of 71,624 units represented the highest monthly SUV sales recorded by the company, surpassing all previous benchmarks.

The expansion in overall sales reflects growth in entry-level and mid-range segments, with the Bolero range and Thar portfolio capturing increased buyer interest. The performance contrasts with declines observed in the premium segment, where XUV700 volumes retreated.