Suzuki Motofest campaign offers test rides, college events, Gixxer showcases, and community rides, all with exclusive benefits and rewards.
Suzuki Motorcycle India Private Limited (SMIPL) has rolled out Suzuki Motofest, a nationwide experiential campaign designed to bring the joy of riding closer to two-wheeler enthusiasts across the country.
The multi-city initiative transforms Suzuki dealerships and prominent locations into vibrant hubs of excitement. It targets a diverse audience, including college students preparing for their first ride, young professionals commuting daily, passionate riders, and existing Suzuki owners. The festival offers hands-on opportunities to experience Suzuki scooters and motorcycles in real-world conditions.
Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India Pvt. Ltd., stated that Suzuki Motofest celebrates the thrill and excitement of owning a Suzuki two-wheeler. The campaign extends beyond showrooms by organising various on-ground activities, allowing aspiring riders and enthusiasts to experience the performance and dynamic appeal of the lineup first-hand while strengthening the Suzuki community nationwide.
Highlights of Suzuki Motofest
- Outdoor test ride experiences at marketplaces, lifestyle zones, and youth hangouts, enabling participants to evaluate handling, comfort, and performance.
- College and university engagements featuring the Avenis x Naruto Shippuden collaboration, with test rides, interactive games, and quizzes blending anime culture with sporty mobility.
- Regional showcases of new colours for the Gixxer SF 250 and Gixxer 250 at dealerships, offering walkarounds and test ride opportunities.
- Organised community ride-outs uniting owners, aspiring riders, and influencers to promote camaraderie and responsible riding.
The campaign also provides exclusive customer benefits and rewards, such as complimentary extended warranty up to 8 years on select Gixxer models, insurance benefits worth up to ₹9,000 on Gixxer 250 variants, gift chances on purchases, and assured vouchers worth ₹5,000 for Avenis buyers.
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