The company sees huge opportunity in India's growing automotive sector thanks to 5G and AI.
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The company sees huge opportunity in India's growing automotive sector thanks to 5G and AI.
MediaTek, one of Taiwan’s biggest semiconductor firms, is well known in India for its smartphone and smart TV processors, but now sees significant potential for its growing automobile business in India. The country could account for 20 percent of MediaTek’s global car chip shipments within five years, according to Rita Wu, Director of Product Marketing, Automotive Platform, speaking at an industry event in Pune on Wednesday.
The company says it is working closely with Indian carmakers to pitch its Dimensity Automotive processor portfolio. The latest generation, unveiled at CES and Automobile Shanghai 2025 earlier this year, promises AI features, improved power efficiency, 5G connectivity, and advanced security. The company also showed off new “intelligent cockpit” concepts earlier this year, promising state-of-the-art hardware capable of running AI large-language models natively, modern graphics with ray tracing, and hardware virtualisation to run multiple vehicle subsystems securely.
The flagship Dimensity Auto Cockpit Platform C-X1 supports 8K display output, Dolby Vision HDR, and Dolby atmos for infotainment. It is designed to be scalable and support an open ecosystem to make vehicle design easier and quicker. It can also be paired with Nvidia’s Drive AGX autonomous driving platform, allowing for a flexible solution with shared hardware resources, running Nvidia’s DriveOS software.
MediaTek has teams of engineers in Noida and Bengaluru to help localise and customise its offerings for manufacturers that sell cars here, and plans to expand its team soon. The company sees a strategic opportunity here thanks to favourable government policies, a strong industrial base, and a global shift towards manufacturing in India as brands across the world seek to diversify their supply chains. 5G machine-to-machine connectivity and AI are leading reasons for transformation in the auto sector, according to Steven Lee, Deputy Director, Intelligent Software Development, MediaTek.
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