Myntra Joins Quick Commerce Race With M-Now

Flipkart-owned fashion e-commerce platform Myntra has launched "M-Now," a quick-commerce service promising delivery of fashion and lifestyle products within 30 minutes, says a report by TechCrunch. 

10,000 Product Styles Available

Myntra's new M-Now will initially offer customers access to 10,000 product styles from renowned brands including Vero Moda, MANGO, Tommy Hilfiger, MAC, and Bobbi Brown. 

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M-Now's Expansion Plans

From Bengaluru, Myntra's M-Now will expand to major metropolitan cities like Mumbai, Delhi, and Pune.

Owned by Flipkart and serving 70 million monthly users, Myntra plans to expand the offering to over 100,000 styles within the next three to four months, the report added.

Nandita Sinha, Myntra's CEO, emphasised the service's alignment with evolving fashion aspirations, highlighting the platform's strong global brand associations.

The launch coincides with quick commerce's significant growth in India. As per Morgan Stanley, the sector is estimated to reach $42 billion by 2030, representing approximately 18.4 per cent of the total e-commerce market and 2.5 per cent of the overall retail landscape.