Numeros Motors Bets Big on Women Riders to Tap India’s Growing E2W Market

With a record 1.14 million electric two-wheelers — including scooters, motorcycles, and mopeds — sold in FY2025, India’s most affordable and highest-volume EV segment expanded its market share to reach 58 percent. This has established the fact there is rising demand for electric two-wheelers in the country.

Bengaluru-based Numeros Motors is one of the several new names in India’s electric two-wheeler market. Acko Drive recently interacted with Shreyas Shibulal, Founder & CEO, and Ram Kumar S, Head of National Sales & Service, Numeros Motors, discussing the company’s journey, its product strategy, and how its new product offering is set to redefine the electric two-wheeler segment.

Evolving with the market

Reflecting on Numeros’ five-year journey, Shreyas explained how the electric two-wheeler industry has transformed rapidly. From the start, Numeros focused on a single mission — accelerating EV adoption in India. To achieve this, the company built its foundation on three key pillars: reliability, durability, and safety. These principles shaped Numeros’ first product, ensuring that customers had access to EVs that could stand the test of Indian roads and conditions.

After launching the Diplos Max in January, Numeros quickly followed up with n-First, a new offering built on the same principles but with a sharper focus on India’s young adult demographic, especially women riders. Ram added that n-First is designed to make EV ownership accessible to first-time buyers through a combination of safety, sturdiness, and dependability. The company expects that this segment will play a crucial role in expanding India’s electric mobility landscape in the years to come.

Betting big on n-First

Shreyas elaborated on how extensive consumer research shaped the design of the n-First. After speaking with hundreds of women riders, Numeros identified the need for a lightweight, easy-to-handle EV that could navigate city traffic and uneven roads. The result was a sleek, 16-inch-tyre-equipped vehicle offering better stability and control. On being asked about its correct description, whether it’s a scooter or a motorcycle, Ram said that the n-First can be thought of as “a scooter that can function as a motorcycle.” 

Shreyas further added saying, “Many customers told us they no longer need to call their husband or brother to pull the bike out. They just switch on the reverse mode and go.” Beyond ease of use, Shreyas claimed that n-First prioritizes safety and convenience. The vehicle comes equipped with theft protection features and other advanced technologies to ensure peace of mind for daily commuters. 

Speaking of Numeros n-First, it is available in three variants: Max, iMax, and iMax+ with prices starting at an introductory Rs 64,999 for the first 1,000 customers only. Bookings for the same are currently underway at a token amount of Rs 499. There are two battery packs on offer: 2.5 kWh and 3.0 kWh that claim to return a range of 91 km and 109 km on full charge, respectively.

Business Growth, Expansion & Target Segments

Numeros’ growth so far has been fueled entirely through proprietary family office investments, amounting to an initial $50 million in the first phase. Shreyas went on to clarify that the company has no current plans for external fundraising or going public, though it remains open to strategic partnerships in the future.

Ram shared that Numeros currently operates seven dealerships across South India, with six more set to open soon. The company plans to scale up to 100 outlets by FY26, focusing initially on regions with high EV penetration — notably the Southern and Western parts of the country. This expansion strategy aligns with India’s growing electric mobility infrastructure and reflects Numeros’ ambition to establish a strong retail and service presence nationwide.

When asked about target segments, Shreyas explained that Numeros is poised to serve both B2B and B2C buyers, though the n-First is firmly positioned for B2C customers, especially first-time buyers and women riders. He emphasized that the brand’s priorities — quality service, product reliability, and customer satisfaction — remain constant across all market segments. “When you give quality and service hand-in-hand, the numbers will follow,” he added confidently.

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